Early-stage startup marketing is one of those jobs where you're building the plane while flying it. No positioning, no ICP, no brand story. Just you, a founder with a vision, and a very long to-do list.

checkmark

Done

Positioning without authority, budget battles nobody wins, and knowing when a situation is hard versus just wrong for you.

Startup Marketing Lessons I Learned the Hard Way

I Tried Vibe Coding and Somehow Ended Up Building a Habit Tracking App

If You Think Rebranding = New Logo, You Missed the Point

How to Prioritize When Everything Feels “Important”

The Stuff

Latest from The Stuff

Startup Marketing Lessons I Learned the Hard Way

I Tried Vibe Coding and Somehow Ended Up Building a Habit Tracking App

If You Think Rebranding = New Logo, You Missed the Point

How to Prioritize When Everything Feels “Important”

How I Built siril.space

Why I Created siril.space