Smart, no-BS marketing guidance you wish your manager gave you.
Practical marketing strategy, branding, and growth frameworks.
Breaks it down, builds you up, and gives you the stuff you actually need to do your job better.
New In The Space
Fresh articles pulled from the notebook, hand-selected for ideas you can actually use today.
How to Build a Content Plan: Theme, Pillars & Channels
The layer that comes before buyer-journey mapping: how to pick your content theme, break it into pillars, and map each pillar to the right channel.
I Got Sick of LinkedIn Ads Reporting. So I Built This Dashboard
LinkedIn Ads reporting gives you data, not insights. Frustrated by it, I built a free dashboard anyone can use. Steal it.
How to Build a Content Strategy That's Actually Aligned to the Buyer Journey
Most content strategies are built around what's easy to publish, not how buyers actually think. Here's the framework I use, and how to build yours.
Ready-to-use resources
Tactical Toolkits
Find the templates, worksheets, and documents shared with the practical guides.
Hi, I’m Siri
I’ve been the entire marketing department more times than I can count. Startups, no playbook, learned most of it by actually doing it.
AI is what finally let me get all of that out of my head and onto a page. This site is my notebook. The wins, the stuff that went sideways, recorded as it happens so I don't lose it.